You
know your band sounds great, right? And you could
sell some albums if you could get the “right
people” to hear it. How many times have you
heard that one? You know why you always hear that?
Because
it’s true! There’s a ton of great bands
just waiting for the “right person.”
My
advice is to STOP waiting! That “right
person” is YOU!
Today’s internet offers many ways to market
your music online and sell your downloads. Whether
you use email marketing, banner ads, search engine’s,
and text ad links. However, one key ingredient is
missing. A way to capture your traffic and prospects.
Here are some of the highlights:
Advertising
without capturing information and effective tracking
and follow-up seems to have little or no direction.
It’s good to see who is viewing, downloading,
or listening to your music. You can see at a glance
who and where to put your time and energy.
Ok, what is a lead?
Well,
it’s more than a name, phone number and email
address. It’s a real person that wants to hear
more about your music.
Capturing
leads is perhaps one of the most vital elements of
your business. Done properly it can increase sales,
boost attendance and transform any band into a fantastic
success story we all read about.
“Lead
Capture” simply means capturing or obtaining
the contact information (name and e-mail) of your
site’s visitors. You obtain permission to contact
these subscribers at a later date to inform them about
your site’s updates, special events, or any
other promotional material dealing with your business.
Many marketers refer to this as building your “opt-in-list.”
We
figured a good way to entice visitors to “opt-in”
is to offer some great incentive. We made it easy
for bands to upload a track that they would like to
give a way in exchange for their contact information.
Free gifts work well!!! Everybody loves
FREE stuff!!!
Let’s
face it; your music has probably been on myspace for
a couple of years now and you maybe sold a handful
of albums. Most likely, you have a ton of people on
your friend list that have access to your music but
it usually doesn’t go much further than that.
They hear it on your profile and that’s it.
Then they’ll leave comments like “Stopping
by to say hi” or something of that nature. That’s
great that they’re thinking of you; but you
also want to convert your friends into devoted fans.
You
can send out bulletins, messages and comments all
day but you never really find out who is clicking
the links.
There’s
no way of telling who is listening to your music.
That’s
because there is no follow-up or tracking system in
place. It’s like going into it aimlessly. It
gets pretty time consuming hunting and pecking all
day long for the right friends and fans.
Simply
put it’s the “Your guess is as good as
mine” approach followed by the “Ummm…where’s
their profile again?”
And,
there’s no way of telling who downloaded your
music. Most social networking sites allow you to upload
music and graphics but there is no system in place.
They track views but not viewers. You’re left
to go through the thousands of friends one by one
waiting for their page to load so you can ask them
to check out your music.
Think about this way... If you just
went up to a stranger on the street said "Hello"
and then held up your hand and let 15 pages of information
drop down to the ground for them to read and go through
they would turn tail and run! Wouldn't You...?
However that same person might show a little more
interest and intrigue if you had simply given them
a free gift with a few key points and a link for them
to access your lead capture page.
There will be just enough information on your capture
page to make the prospect come back to you for more
information if he/she is interested. Let your capture
page do your sifting and sorting so you don't have
to!
With most social networking websites...
You have NO tracking abilities.
You have NO way of collecting contact information.
You have NO way of personalizing the site.
You have NO control!
When marketing your music you've got 2 objectives
The
first is to sell your music and the second objective
is to get contact information for your 'maybes' and
potential fans.
With
MRP you can capture your friends contact info and
track their progress. You can use MRP anywhere you
can place a link.
You’ll
be able to tell who downloaded your free gift and
keep in touch with all of them with just one click.
And you’ll be able to follow-up with out even
clicking a mouse. Let our automated system do it for
you.
Just
invite your friends to enjoy a free download and follow
the system.
It’s
important to stay in touch with your fans. They are
the people most likely to support your cause.
A
Lead Capture Page Makes The Marketing EASIER!
Lead Capture Pages are simple and easy to read. They
explain only the Key points of your business and your
potential fan is left with something much easier on
the eye. When someone submits their information through
your lead capture page it will be sent to you instantly
via email and automatically be entered in your MRP
database. A real-time targeted lead. Do you see the
value in having your very own lead capture page yet?
